About Us

Vision

Ladyshape was conceived by Daphne Heltzel in 2004. Against the background of the trend for hair-removal, and the considerable value attached to care and grooming products, she drew an important conclusion: In the future, grooming products for the pubic area will be an integral part of our daily lives. Based on this vision, she began her adventure. In collaboration with leading agencies, Daphne developed Ladyshape’s first, unique, taboo-breaking product, the Ladyshape bikini line shaving tool.

Mission

Ladyshape will make a global contribution to women’s wellbeing by offering a wide variety of products and services. With a broad range of grooming products for the pubic area, Ladyshape wishes to make modern women feel more pampered, more confident and more attractive.

Feel like a lady

Ladyshape stands for feminine wellbeing: ‘A Lady in Shape’. Our products have been specially designed for external beauty care for the pubic area. A well-groomed pubic area helps make women feel attractive and confident. And that is precisely what Ladyshape intends to achieve with its products.

Attention and care

Market research has revealed that many women attach considerable value to the appearance of their pubic area. 82% of women in the Netherlands regularly depilate their pubic area. Many of them, however, experience difficulty in obtaining a clean-cut result. Ladyshape understands that women wish to feel attractive and well-groomed, even in the most intimate parts of their body. Using the Ladyshape bikini line shaving tools, you can easily and quickly shave the perfect shape in your pubic hair. And the pubic area will receive the attention and care it deserves.

Unique and remarkable

Ladyshape is unique, because it is the first brand to deliver a range of grooming products specially intended for the pubic area. The products from Ladyshape are incomparable because our products are new and cannot be obtained anywhere else in the world. What makes our product even more remarkable is that Ladyshape has listened to the wishes of modern women, and has broken through the taboo existing in this respect. Ladyshape is protected by means of a patent, model protection and brand protection.